Let’s Brunch! – From Red Carpet to High Street, The Future of Personal Styling




Here at ShareStyle, the only thing we love more than a great capsule wardrobe is a great brunch. For the next few weeks we will be brunching with our ShareStylists at the beautiful Rebecca Hossack Art Gallery in Fitzrovia. Starting as we mean to go on, last Friday we welcomed our personal stylists to a morning of brunch bowls, networking and stimulating discussions. Our panelists talked about the future of personal styling, revealing how more and more people are discovering the benefits of a stylist’s expert eye to help them look their very best.

On the panel was an epic trio of ShareStylists with over 50 years of industry experience between them: Lee Holden, a menswear stylist who has worked across magazine editorial, advertising campaigns, celebrities (Samuel L Jackson, Andy Murray & Olly Murs to name but a few) and private clients. Sarah Gilfillan , a menswear stylist who started on photo shoots and TV shows and has worked with celebrities including Ewan McGregor, Coldplay and Chris Moyles. And Vaanita Oakey, a leading female stylist. Vaanita’s work has been featured in Vogue, GQ, Marie Claire, and FT. She has also styled a number of celebrities, including Geri Halliwell, Gabby Logan, and Kelly Osbourne.

We asked our panel why we need personal stylists, especially now we are all shopping online. According to Sarah Gilfillan, it’s about helping her clients narrow down options. We’ve all been there. You go on ASOS, type in ‘white shirt’, and are bombarded with 100 options that no-one has the time or patience to scroll through. But it’s not all bad. With Lee Holden’s expert eye, you can filter through all the nonsense to the good stuff.  

“It’s about styling isn’t it? That’s the key word for me. You can go online and shop, but how do you bring all those things together? We have that expert eye, and we know you can take a bit of designer and put it with high street and make it affordable by knowing where to spend the money.” – Lee Holden

And that’s not all. Style isn’t about buying, there are too many quotes out there that tell us that. Style is about what you do with the stuff you’ve bought. How do you mix it together, layer it, clash it. And most importantly, how it makes you feel.  

Now if only there was an app that could help us all get a little piece of that ShareStylist eye…


*Want to see more from the brunch? Watch our roundup video on Facebook here*